I believe that in a broad sense, the field of graphic design is about conveying information in a functional manner. Our job is to create designs that are understandable for the viewer. What's interesting about graphic design is it holds an extremely wide range of directions.
My personal work can often be seen as humorous and depending on the project and audience, I like to incorporate a bit of satire. I want the viewer to have a reaction when they see my work and I want my work to be viewed as clever.