Distilling The Experience focuses on creating an experience through branding for consumers to appreciate. Bianca's thesis revolves around identity design, and intermingling the art of hand lettering. Her thesis is about using these areas of design to tell a story through branding a distillery. The brand concept is a celebration of all types of cultures, and countries worldwide. Galavant Distilling is a theoretical distillery using travel as a metaphor. Each spirit and bottle is a momento from where it first originated from.