Family Trade Secret Co.

Posted on: September 19, 2018
Views: 1755


Family Trade Secret Co. is a conceptual design endeavor created around a business that sells heirloom kits for preserving family lore. With topics ranging from discovering hidden talents, to collecting treasured recipes, the approach is both playful and loving and meant to be an activity that is shared around the dinner table. The branding pulls from vintage tins, labels and seal effectively setting a nostalgic tone with classic sensibilities.

Other Projects by Meghan Lambert

Meghan Lambert

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BFA Alumni

Major: Graphic Design

Graduation Year: 2010

Artist Statement:

My specialty lies in working with small business owners to elevate their brands. I love supporting hardworking entrepreneurs with custom Squarespace websites and crafting brand identity systems from a strategic foundation — I want to know how your business works so we can make it thrive. My style has been called clean with a touch of whimsy. Think, totally put together but with a funky pin on the lapel.

I especially enjoy creating things that feel authentic, wholesome, holistic or serve a good cause — I want the brands I create to make people feel good.