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GGEZ: An Exploration of Esports Branding (Thesis 2021)
Connect me with Kieran Friel
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Kyoto Blossoms Poster Set, 32"x24" Large Format Prints, 2021.
Kyoto Blossoms Overwatch League Twitter Mockup, 2021.
Kyoto Blossoms Instagram Story Mockup, 2021.
Kyoto Blossoms Overwatch League Stream Mockup, 2021.
Kyoto Blossoms Home Jersey, 2021.
Kyoto Blossoms Away Jersey, 2021.
Description
For my thesis, I combined my passions for branding and Esports, the professional sports league for video games, by creating a fictional team that would compete in Blizzard Entertainment's Overwatch League. Based in Kyoto, Japan, the team draws inspiration from Japan's beautiful sakura blossoms and exciting culture while combining it with the high contrast colors and geometric typefaces video games are known for.
https://portfolio.meca.edu/
https://portfolio.meca.edu/