Thesis

Description

Identity design is one of the key factors to a successful company. Every company has a logo representing them. The point of a logo is for people to instantly recognize the company and know what they sell. When I was in India just a few weeks ago I met a couple thatâ??s just beginning their own travel agency company for whoever wants to travel to India. They work extremely hard and truly care about helping travelers see what they want at a lower cost and easy access. They give out nametags to put on your bags when to travel from city to city. I immediately noticed that their logo was way too busy and didnâ??t describe what they do and what the company is about. For my final thesis project I intend to recreate a logo representing their companyâ??s intent as a travel agency. Furthermore I will design a bag filled with a t-shirt, notebook, pen, water bottle, business card and info card so when they step off the plane they are ready to explore India with proper equipment.