Boston Fruit Slice

Posted on: March 11, 2018
Views: 1712


With over 70 years of history, refreshing the Boston Fruit Slice brand was a delicate dance between the old and the new. I worked closely with Mike, the new owner of the candy operation, to be sure we included the parts of the brand their customers knew and loved, while modernizing the look and feel.

Other Projects by Meghan Lambert

Meghan Lambert

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BFA Alumni

Major: Graphic Design

Graduation Year: 2010

Artist Statement:

My specialty lies in working with small business owners to elevate their brands. I love supporting hardworking entrepreneurs with custom Squarespace websites and crafting brand identity systems from a strategic foundation — I want to know how your business works so we can make it thrive. My style has been called clean with a touch of whimsy. Think, totally put together but with a funky pin on the lapel.

I especially enjoy creating things that feel authentic, wholesome, holistic or serve a good cause — I want the brands I create to make people feel good.