Building a Literary Franchise

Tawny Cantor, The Phantom Tollbooth Dust Jacket, 2018, Inkjet Print, 9.25 x 19"

Tawny Cantor, The Phantom Tollbooth Promo Poster, 2018, Inkjet Print, 24 x 36"

Tawny Cantor, The Phantom Tollbooth Teaser Poster, 2018, Inkjet Print, 24 x 36"

Tawny Cantor, The Phantom Tollbooth Movie Poster, 2018, Inkjet Print, 24 x 36"

Tawny Cantor, The Phantom Tollbooth Merchandise Poster, 2018, Inkjet Print, 24 x 36"

Posted on: April 17, 2018
Views: 361

Description

An independent project exploring the progression of a brand identity from book, to movie, to merchandise.




Tawny Cantor

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BFA Alumni

Major: Graphic Design

Graduation Year: 2018


Artist Statement:

Thanks to capitalism and consumerism we can’t go a day without seeing some form of advertising that manipulates our emotions in one way or another. Whether it is good or bad, I am highly interested in this emotional and psychological side of graphic design. With my work I want to evoke an emotional response from people, whether it be a smile, anger or discomfort.

As of late I have been questioning what makes a successful brand. As consumers in a capitalist society we are constantly bombarded with advertisements and brand information. I am curious as to what makes certain brands more recognizable or beloved than others. Is a franchise’s branding successful because of the story it tells or because of quality design? In my thesis I explore this further as I use my own work to test the balance between design and visual storytelling.

https://portfolio.meca.edu/
https://portfolio.meca.edu/